August 13, 2007

lessons in innappropriate copy 101

This is what happens when you're tired and are given a somewhat ridiculous writing assignment that involves State and Local Governments, competitively bid contracts (hott!), and direction from the powers that be to inject some humor into the whole bit:
super sexy contracts

Ok, so maybe talking about contracts and cost savings isn't the most sexy subject to discuss. But it deserves a brief mention when that contract provides a competitively bid alternative to That Other Program (which we will not name).

BetterTogether delivers the products you want, at prices you can afford - which is a little bit sexy, if you're into that sort of thing.

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